Sunday, October 12, 2008

Indigo by Clarks meets the soul of Africa




















Indigo is the color on the electromagnetic spectrum between about 420 and 450 nm in wavelength, placing it between blue and violet. Indigo by Clarks shoes are a funky, colorful stepchild of the Clarks family of shoes. They are identified by their brightly colored soles, some with little diamonds embedded. The shoes themselves are a lively blend of form and function that allow a girl to express herself without breaking the bank.

Overview from Clarks homepage:
Now one of the largest and most respected footwear companies in the world, Clarks England is also one of the oldest.
From its humble beginnings in 1825, in the tiny English village of Street , Somerset , to a global company that manufactures and markets close to 35 million pairs of shoes a year, Clarks ' commitment to comfort, quality, authenticity and individual style has remained unchanged.A pioneer in the concept of comfort footwear, Clarks has repeatedly revolutionized the footwear industry with its ongoing product innovations. Today, that long-standing heritage of innovation still guides us as we create product collections that are broader and more diverse than ever before. From careerwear to weekend wear, we now provide men and women with comfortable, stylish footwear for nearly every occasion in their active lives.

Specifications:
Generally made with full grain leather uppers and polyurethane soles, Indigos are popular not so much for their awesome fit or durability but rather from the whimsical nature of their design. Fusing eclectic color combinations and unique stitching patterns. Indigos are meant for fun. Save your Birkenstocks and Danskos for the serious work of function. Wear Indigos for the entertainment of life.

Reviews:
In general the reviews are 4-5/5 stars. Lots of oohs and aahs over style. Some complaints about fit (some styles seem to run a bit small), durability and general comfort. Check out the individual style you are buying at Amazon or Zappos for reviews.

Pricing:
Shoes start at around USD 80 and go up to USD 130. There are a zillion of good condition Indigos on Ebay, mostly last years style that sell for USD 15-35. If you are even slightly patient you can pick up a good deal. As usual watch for shoes that have soles with minimal wear, tight stitching and clean uppers and footbeds.

Soul of Africa:
Lance Clark a sixth generation family member started a project to provide AIDS relief to the orphans of South Africa. Clarks markets a line of shoes that for every shoe sold USD 10 goes to South African orphans. USD 900,000 has been raised. See the Soul of Africa summary here and the line of shoes here.

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